Our syrup makes the waffle
The secret isn’t in the waffle, it’s in the syrup. Slowly reduced until golden. Rich and spiced.
Our syrup isn’t just spread between two waffles, it brings generations together.
The secret isn’t in the waffle, it’s in the syrup. Slowly reduced until golden. Rich and spiced.
Our syrup isn’t just spread between two waffles, it brings generations together.
What began as a local treat grew into a true Gouda icon. Since 1864 we have been up early every morning to bake our best. Not because we have to, but because it is the right way. With care, with love and with syrup.
Goudstroop fans are everywhere, from Seoul to San Francisco. There are even fans who sneak waffles home in their suitcases, because once you know Goudstroop, nothing else will do.
A stroopwafel is tasty. A Goudstroop waffle is an experience. And a gift that stays with you.
That’s why we wrapped our stroopwafels in three stylish packages. From elegant to bold, yet always unmistakably Goudstroop. Perfect to give, even better to receive.
In collaboration with Royal Delft we created a unique stroopwafel jar featuring the Rotterdam skyline with the Markthal at its centre. This special jar is available exclusively from us at Goudstroop Rotterdam.
Our recipe goes back to nineteenth-century Gouda. A family recipe that was passed on, tasted and preserved. No modern twist. Only what has stood the test of time.
We craft every waffle in the traditional way, from dough to syrup. Our bakers feel it, smell it and know exactly when it is right. Real craftsmanship is something you taste immediately.
Curious about the secret behind our syrup? Come and bake with us in our workshop space. Learn, laugh and taste. The recipe stays secret, but the experience is yours to enjoy.
Our origins lie deep in the heart of Gouda, where stroopwafels are not a trend but a tradition. Since 1864 that has been our promise: fresh, authentic, irresistible.
In the mood for something warm and real? Drop by and taste for yourself why everyone talks about our syrup. We are there early, fresh and ready to tempt you with syrup.
Monday to Friday | 10.00 - 21.00 |
Saturday and Sunday | 12.00 - 20.00 |
In a world that revolves around faster and more, we choose to slow down, to honour craftsmanship and warmth. Every waffle we bake is an ode to repetition, to what is worth doing again each day. Our mission is simple and honest: to preserve a traditional product that tastes like home.
We envision a world where artisanal products are valued for what they are: real, pure and human. Goudstroop wants to remain a counter-voice in a world of excess by continuing to bake the way we always have and by staying true to where it all began.
We believe in local strength and sustainable production. We work with skilled people from the region, train new bakers and make sure the next generation knows what truly good flavour is.